Marcelo Moretti is the founder and director of Wax Hands, a brand established in 1999 in partnership with his brother, André Moretti. The name by which it became known in the market emerged naturally from the company’s own identity, which has grown into a national reference in the personalised experience industry. Specialising in moulding customers’ hands in colourful wax, Wax Hands transforms moments into unique memories through exclusive figurines. Over the years, the brand has strengthened its presence in the market, participated in the country’s leading franchise trade shows, and expanded into several regions of Brazil, standing out for its creativity, innovation, and strong emotional connection with the public.